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Introducing CI

Brand Essence

Our brand essence is a summary of the core values of the Gyeonggi Arts Center and is an important element for establishing and maintaining a differentiated brand identity. Based on this brand essence, we deliver consistent designs and experiences to consumers.

Core Value
Moving Performance
Open Cultural Space
Genre Diversity
Creative Repertory
Brand Concept
The Center of Art Culture

Design Concept

The new brand design concept of the Gyeonggi Arts Center is “expanding the circle.” “Our circle” is the center of cultural art in Gyeonggi-do and symbolizes the various values upheld by the Gyeonggi Arts Center. Based on our core values, we seek to continue expanding outward, embracing the changing colors of society and to communicate with our guests, as we increasingly become an integral part of their everyday lives. The movement of the circle also represents dynamic performances unfolding on the stage, and at the same time, symbolizes the impression the stage leaves on the minds of the audience.

The brand color, dark gray, is a color that holds infinite possibilities. Dark gray is a color that contains all the other colors of the rainbow, in the same way that the Gyeonggi Art Center contains the diverse values of a wide range of professional organizations and their performances. Dark gray is a calming color that symbolizes harmony and balance. It represents the balanced quality and seriousness of art at the Gyeonggi Arts Center.

Expansion of Circle : Artistic Life, GGAC Core Value, Artistic Sensibility, Dynamic Performance

30TH Anniversary Emblem

The gradation expresses the dynamic movements on the stage, and the overlapping form symbolizes the Gyeonggi Art Center, which has kept the people of Gyeonggi-do for 30 years and shared the daily lives of the audience.

Gold-Texture ver.

Gold Texture Image

C:0, M:5, Y:15, K:0
R:255, G:245, B:224
Hex:#FFF5E0

  • 30TH GYEONGGI ARTS CENTER. 30TH ANNIVERSARYEnglish ver.
  • 30TH 경기아트센터 30주년Korean ver.
  • 30TH 경기아트센터 30TH ANNIVERSARYKorean+English ver.
Pink ver.

C:0, M:100, Y:51
K:0. R:229, G:0, B:79
Hex:#E5004F

C:0, M:5, Y:15, K:0
R:255, G:245, B:224
Hex:#FFF5E0

  • 30TH GYEONGGI ARTS CENTER. 30TH ANNIVERSARYEnglish ver.
  • 30TH 경기아트센터 30주년Korean ver.
  • 30TH 경기아트센터 30TH ANNIVERSARYKorean+English ver.

Download GGAC 30Th anniversary